Create a Closed Loop Marketing Experience Using Omniture SiteCatalyst in Salesforce’s AppExchange
2 Tools, 1 Dashboard
Omniture’s Closed Loop Marketing for Salesforce means that marketers can now achieve a holistic, single view of all online, offline and sales pipeline metrics in one system. Never before has one solution enabled business-to-business marketers the ability to measure online marketing ROI to the page view, impression and click level for all marketing tactics, and at the same time view integrated detailed, offline campaign ROI to create a single view of marketing’s contribution to sales pipeline.
Typical web analytics systems have a large blind-spot. They are completely in the dark when a lead leaves the site and enters the domain of another system. Once the lead leaves the website and enters a CRM system like Salesforce, it disappears and becomes the responsibility of the CRM. There is the possibility to upload the data later, but there you lose out on real-time segmentation.
Until now, these two systems have not been able to communicate and provide all the information needed within one system and one dashboard.
Why is this Disconnect a Major Problem?
Organizations must measure ROI across both online and offline channels, simultaneously, and in a way that allows comparison of results at every stage of the marketing and sales lifecycle across all types of campaigns.
With this integration there is now a seamless connection between ALL channels of marketing and their subsequent effect on the sales pipeline from lead to actual sale.
How Does Your Business Benefit from this Integration?
Creates end-to-end visibility of marketing results at every point in the marketing and sales cycles with a single process
Enables side-by-side performance comparisons of all online and offline channels including search, email, banners, tradeshows, direct mail, cold calling, and more
Consolidates marketing campaign ROI metrics into one holistic view across ad impressions, page views, clicks, leads, sales, opportunities, closed deals, and revenue
Creates a measurement system that emphasizes high-value campaigns and de-emphasize low value campaigns
Automates multi-source campaign tracking and measurement of marketing influence on pipeline
Enables automated reporting and delivery of comprehensive metrics across organizations and management levels
Why PlusOne Analytics?
All PlusOne Analytics consultants carry the Omniture Certified Professional-Implementation designation and have an extensive background in CRM and marketing consulting. To optimize and take full advantage of Omniture's Closed Loop Marketing for Salesforce AppExchange, it is necessary to find consultants who have experience in both tools.
PlusOne's Relevant Skills:
Web analytics implementation and support
Former CRM/IT Consultants from large consulting firms
Former Project Managers at an Interactive Marketing Agency
PHP Developers with Salesforce experience
Application Testing/Software Development Lifecycle
To take advantage of this incredible new opportunity to analyze your marketing efforts using Omniture and Salesforce fill out the form below.
If you’d like to talk to someone immediate, please feel free to call Arlyn Baggot at (415) 578-3242
